A Trademark can be signs, in particular words (including personal names) or designs, letters, numerals, colours, sounds, shapes or packaging’s.
Depending of what you would like to protect (word, figure, colour tec.) you have the different options that are mentioned in the section 2.0 Trademark Types and Definitions.
The signs that make up a trademark must be capable of distinguishing the goods and services.
To be eligible for registration, a trademark must be distinctive and must not describe what is sold.
Your Trademark should be distinctive
Consumers should be able to recognise your sign for what it is, for example as an indication of origin. It should distinguish companies from other companies in the marketplace, so that brand identity can be built, and real value can be protected.
A trademark should not describe what is sold
A trademark should not monopolise a sign that merely describes the goods and/or services offered. Such signs should remain available for everybody.